But the logo has an equally simple explanation as the company’s name. The name Apple all comes down to a simple explanation-Steve Jobs liked the sound of it.Ī lot of urban myths surround the Apple logo, one being that the bite mark represents the apple of knowledge from the Garden of Eden. This is to signify to the audience that Amazon sells “everything from A to Z.” AppleĮven though the original logo for Apple featured an image of Sir Issac Newton, the father of gravity is not actually the reason why the fruit was picked to represent the computer company. The smile itself is in the shape of an arrow that points from the letter “A” at the beginning of the word “Amazon” to the letter “Z” in the middle. But that smiling face is doing much more than giving the audience emotional cues-it’s also delivering a subliminal message. Upon first glance, what most people see in the logo Amazon has used since early 2000 is a smiling face, associating the brand with happiness and giving it a positive connotation. The new design kept the basic idea of the original logo while giving purpose to those three stripes, which now represent the struggle athletes must endure to achieve greatness. In the 90’s, the logo was tweaked further and the three stripes were turned diagonally on their side to create the shape of a mountain peak. Back then, the three Adidas stripes were just three stripes and they didn’t have much meaning behind them-the brand just wanted something unique that would look good on a shoe. AdidasĪdidas has always been known for its simple three-stripe logo, the simplest form of which was first created in 1976. Just about every major corporate logo has a fascinating story behind it.įor that purpose, we’ve rounded up some of our favorite world-famous logos with hidden meanings, secret truths and exciting origin stories behind their design. Getting to that upper echelon of the design world takes a lot of hard work, a lot of creativity and just a little bit of luck. Logos are practically enshrined by our society, and yet they were designed by people just like any other piece of graphic art. Heck, someone even made a short film with logos and mascots comprising all of the characters, props and scenery. These logos not only accurately represent the famous brands they’re attached to, they’ve become a part of our shared pop culture. They’re the famous logos of the brands we’ve come to know and love. We see them every day-in our homes, on TV, out in the street.
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